The idea is simple, all the ads that you want to place on Google are passing through the Display Network to places such as websites or mobile applications (games or business applications).

There are plently of reasons why you should use display advertising, but the main one is the fact that you can get extraordinary exposure to people who match the demographics you are targetting.

Thanks to display advertising, you can easily reach potential new clients.  This is a great way to build trust with your brand, but also allow people who may be immediately interested in your products or services to immediately visit your webpage then contact you.

You can show adverts in image, text or video formats.