Online Marketing StatisticsOctober 1, 2018
Here are some stats from a few of our clients advertising campaigns last month.
Client A (trade business): We found that females were 400% more likely to click on their advert.
Client B (retail): We found the opposite. 85% of ad viewers were male and 90% of clicks were from males.
Overall: People were twice as likely to click on an advert from a mobile device.
Also, 65% of the total searches coming from mobile devices.
That means 8 out of 10 people that saw an advert, then clicked on it for more information were using a mobile device.
Client C: We found that nearly 90% of people who clicked on adverts were male and had no children.
Now you could think this information is useless, but most likely you won’t.
Small & medium businesses spend a lot of money on advertising, and one of the common frustrations we hear is, “I don’t know what I’m getting for my money!”.
We use information like the examples above to maximise our clients advertising and give them the best return on investment we can.
Smart business owners and marketers use this information to decide what their marketing messages and value propositions will be. They also can use it to maximise the return from other forms of advertising such as television or radio.