Important Changes How Google Finds, Views and Indexes Your Website

September 19, 2018

There have been two changes recently, which have the potential to dramatically impact the ability for your potential customers to find your website.

 

Now, assuming you’re not into all this search engine stuff, we thought we should run through these changes.

 

At least you can know if you will be impacted, and if you need to do anything.

 

If you’re thinking “I don’t care about this” then you probably should. This could mean the difference between customers finding your competitor, instead of you. And if you’re like most people, you want customers calling you, not your competitors.

 

Here is the first change.

 

They are rolling out what they call ‘mobile-first indexing’.

 

Your website (if it is semi up to date) has two versions. One for mobile, and one for desktop.

 

When Google is ‘crawling’ (finding websites and identifying what they are about), they previously ‘crawled’ the desktop version of your website. Usually, desktop versions of websites had more information and were set up better than a mobile version so that search engines knew what they were about.

 

They are now starting to ‘crawl’ the mobile version first. This means, if your mobile version is lacking, or setup poorly, Google will not know as much about your site as what you need it to.

 

You might be wondering, “Why are they doing this”?

 

They are implementing it because the majority of searches made are from mobile devices. This is to avoid people being shown mobile sites which are lacking detail or are hard to use.

 

This isn’t the be all and end all of your rankings, but the simple fact most searches are done on mobile devices should mean you want your business to present well to those searchers.

 

The second change is the ‘speed update’. Back in July, Google started using the time a mobile page took to load as an indicator as to how they rank it. This effects sites who are “delivering the slowest experience to users”.

 

This means, if your site loads slowly (and a lot of websites we come across do) your ranking score will be penalised, potentially making your website display lower down the search results.

 

If you do paid Google advertising, your quality score will be negatively affected which could increase your cost and also display your advert lower than others even if they are spending less.

 

At the end of the day, both changes are good news for people searching. It means that they can find what they want quickly.

 

As businesses, we need to ensure that we keep up to speed with technology so that we gain new business as these changes happen, instead of losing out.
If you have any questions, want some advice or need some help – feel free to get in touch.

 

We’re happy to do a quick check on your website and to find out whether Google sees it as ‘mobile-friendly’ or not. Contact us here