6 Things You Probably Didn’t Know About Advertising Online

September 24, 2019

Online advertising is the #1 form of advertising, below are some interesting facts about it:

 

Fact 1:  Businesses on average make $2 for every $1 they spend on Google Ads.

If you’re not getting these results – you’re doing it wrong!

 

Fact 2:  69% of digital media time is spent on mobile devices.

Ensure your website, communications and content are optimised for mobile devices first.

 

Fact 3:  When people search on Google, people are most likely to click on the first result.  They are 50% less likely to click on the second.

Are you showing up when people search for what you sell?  If you’re not up the top, consumers are finding your competitors.

 

Fact 4:  82% of smartphone users consult their phones while in a store.

They usually are looking for information, not checking for the best deal!

 

Fact 5:  64% of consumers say that watching a video online influenced them to make a purchase.

Are you utilising video content?  It’s far cheaper than TV used to be!

 

Fact 6:  86% of consumers would like to receive promotional emails “at least monthly”.

This statistic surprises everyone – aren’t we all sick of the spam emails?

It turns out we aren’t, the 86% are happy to receive advertising from our preferred brands, and monthly is the preferred frequency.

 

Special Offer:

If you’re reading this and want to give online advertising a go, we’re happy to offer you (for free) $150 worth of search engine advertising through Google Ads.

All you need to do is contact us, let us know you want to take us up on our offer and we’ll take it from there.

Click here to get in touch