People that see your advert are searching for your products or services.   For example, if you are an heat pump sales and service business and a potential client might search for ‘heat pump repairer’.  This is when your advert shows up.  Try it now, google one of your services as if you were a client.  Leave your business name out – do you show up?

in 2013 87% of Australians looked online for information on products and services.  It’s 2015 now and most people wouldn’t use a phone book anymore.  People ask google.  Search engine marketing allows you to target people searching on google.

Search engine marketing has one of the lowest costs per client acquisition all of meduims.

You only received qualified leads – People can’t see your advert unless they are searching for something relating to it!